ALICE, S. I.; EBUKA, O. D. The Potential and Challenges of AI Adoption in Marketing Across Africa: Opportunities for Digital Transformation. Business and Investment Review, [S. l.], v. 2, n. 5, 2024. DOI: 10.61292/birev.140. Disponível em: https://lgdpublishing.org/index.php/birev/article/view/140. Acesso em: 2 nov. 2025.