Skip to main content Skip to main navigation menu Skip to site footer
BIREV: Business and Investment Review Jurnal manajemen dan ekonomi terbaik
Articles
DOI: 10.61292/birev.v1i6.78
Published: 2023-12-22

Analyisis of Marketing for Export Products of Coconut Shell Charcoal Briquettes

Management Department, Economic and Business Faculty, Universitas Pembangunan Nasional
Management Department, Economic and Business Faculty, Universitas Pembangunan Nasional
Marketing Mix Strategy Export Briqueette SWOT Analysis

Abstract

This research contains an analysis of the marketing mix strategy towards the export of coconut shell charcoal briquette products. This research, which uses a qualitative study method, aims to provide information to briquette charcoal business actors on the export potential of briquette charcoal with a marketing mix strategy approach and SWOT analysis results. The results of this study provide the convenience obtained in marketing briquetted charcoal products effectively and efficiently

References

  1. Fadli, M., Jaya, A. H., & Kornelius, Y. (2023). Strategi Bauran Pemasaran Briket Pengganti Arang Di Desa Sibalaya Selatan. 2(2).
  2. Istanti, E., Sanusi, R., & Daengs, G. S. A. (2020). IMPACTS OF PRICE, PROMOTION AND GO FOOD CONSUMER SATISFACTION IN FACULTY OF ECONOMIC AND BUSINESS STUDENTS OF BHAYANGKARA UNIVERSITY SURABAYA. Ekspektra : Jurnal Bisnis Dan Manajemen, 04(02), Article 02.
  3. Kalaignanam, K., Tuli, K. R., Kushwaha, T., Lee, L., & Gal, D. (2021). Marketing Agility: The Concept, Antecedents, and a Research Agenda. Journal of Marketing, 85(1), 35–58. https://doi.org/10.1177/0022242920952760
  4. Maudina, K. S., Sahri, S., Tajidan, T., & Yakin, A. (2022). The Opportunity Export of Coconut Shell Charcoal Briquettes from Indonesia in the International Market. The Opportunity Export of Coconut Shell Charcoal Briquettes from Indonesia in the International Market, 10(2), Article 2.
  5. Phung, C. K., & Wikartika, I. (2023). Pemanfaatan Pemasaran Digital: Meningkatkan Potensi Ekspor Briket Arang Tempurung Kelapa dalam Bisnis Internasional. El-Mujtama: Jurnal Pengabdian Masyarakat, 4(2), 871–884. https://doi.org/10.47467/elmujtama.v4i2.4471
  6. Reinartz, W. J., & Kumar, V. (2000). On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing. Journal of Marketing, 64(4), 17–35. https://doi.org/10.1509/jmkg.64.4.17.18077
  7. Shepherd, W. G. (1986). On the Core Concepts of Industrial Economics. In H. W. de Jong & W. G. Shepherd (Eds.), Mainstreams in Industrial Organization: Book I. Theory and International Aspects. Book II. Policies: Antitrust, Deregulation and Industrial (pp. 23–67). Springer Netherlands. https://doi.org/10.1007/978-94-017-0493-9_2
  8. Strange, S. (1990). Finance, information and power. Review of International Studies, 16(3), 259–274. https://doi.org/10.1017/S0260210500112501
  9. Varadarajan, R. (2010). Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), 119–140. https://doi.org/10.1007/s11747-009-0176-7

How to Cite

Sauqy, M. S., & Iryanti, E. (2023). Analyisis of Marketing for Export Products of Coconut Shell Charcoal Briquettes. Business and Investment Review, 1(2), 91–96. https://doi.org/10.61292/birev.v1i6.78