Abstract
This research aims to analyze how the use of digital strategies can increase of Indoesian Pepper exports. This resrearch using qualitative study methods and literature review methods as a basic for understanding the use digital strategy to provide pepper export. The results of this research can be used as recommendations for businesses, especially SMEs and for begginer exporter, to engage in pepper exports efficiently and effectively strategy.
References
- Abdussamad, Z. H. (2015). Qualitative Research Methods. Syakir Media Press, 42-43.
- Altarkait, M. A. A. H. (2019). The effect of social media use on inter-organisational relationships in Kuwaiti SMEs. Thesis. The University of Leeds. https://etheses.whiterose.ac.uk/23121/1/Altarkait%20thesis%202.pdf
- Central Bureau of Statistics. (2023). Black Pepper Exports by Main Destination Countries, 2012-2022.
- Chen, J. (2018). A Study on the Profit Model of Cainiao Logistics Based on Resource Sharing Pattern. Modern Economy, 9, 1765-1775. DOI: https://doi.org/10.4236/me.2018.911111
- Garcia, V. (2021). Examining the Impact of Selling on Amazon on the Revenue Growth of MSEs in the US. International Journal of Contemporary Financial Issues, 1(1), 28-38. DOI: http://dx.doi.org/10.17613/75cc-7022
- Jafarova, K., & Tolon, M. (2022). The Effect of Content Marketing in Social Media on Brand Loyalty and Purchase Intention. Journal of Business Management and Economic Research (JOBMER), 6(4), 160-184. DOI: https://doi.org/10.29226/TR1001.2022.318
- Mahdi, N. N., & Suprehatin. (2021). Market Position of Indonesian Pepper in the Global Market. Journal of Agricultural Economics and Agribusiness (JEPA), 5(2). https://jepa.ub.ac.id/index.php/jepa/article/view/1016
- Otero, Teresa Piñeiro & Rolan, Xabier Martínez (2016). MBA: Theory and Application of Business and Management Principles: Understanding Digital Marketing-Basics and Actions. Springer, 37-74. https://www.researchgate.net/publication/312190728
- Pradana, M. (2015). Classification of E-Commerce Business in Indonesia. MODUS, 27(2), 163-174. https://media.neliti.com/media/publications/152372-ID-none.pdf
- Purwasih, R., Pranoto Y. S., Atmaja, Eddy J. J. (2020). Muntok White Pepper Price Transmission in Bangka Belitung Island Province. AGRARIS; Journal of Agribusiness and Rural Development Research, 6(2). https://journal.umy.ac.id/index.php/ag/article/view/3649
- Putri, N. H. (2023). ANALYSIS OF PEPPER EXPORT COMPETITIVENESS IN LAMPUNG PROVINCE IN THE INTERNATIONAL MARKET. Thesis. University of Lampung. https://digilib.unila.ac.id/72727/
- Rahadi, D. R., & Zanial. (2017). Social Media Marketing in Realising E-Marketing. In Conference Proceedings (pp. 42-43). CORE. https://core.ac.uk/display/235045711?utm_source=pdf&utm_medium=banner&utm_campaign=pdf-decoration-v1
- Rahmandi. (2011). INTRODUCTION TO RESEARCH METHODOLOGY. Banjarmasin: Antasari Press, 44-45.
- Samat, M. F., Yusoff, M. N. H., Ismail, M., Anual, N., & Setapa, M. (2020). SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence. European Proceedings of Social and Behavioural Sciences EpSBS. https://doi.org/10.15405/epsbs.2020.12.05.71
- Ueasangkomsatea, P. (2015). E-Commerce Adoption for Export Market of Small and Medium Enterprises in Thailand. Procedia - Social and Behavioural Sciences, 207, 111-120. https://www.sciencedirect.com/science/article/pii/S187704281505291X
- Widiyanti. (2020). Digitalisation of MSMEs: Micro, Small and Medium Enterprises Digitalisation Development Strategy. Insan Cendekia Publisher, Solok, West Sumatra, 47-56.
- Wut, T. M. A., & Wong, S.-M. (2021). The Impact of Social Media on International Marketing Strategies. International Journal of Innovation, Creativity and Change. https://www.ijicc.net/images/Vol_15/Iss_7/15770_Ming_2021_E1_R.pdf
- Zhang, W., & Pandey, A. (2022). Contribution of Alibaba B2B Model to SMEs. International Journal of Economics, Business and Accounting Research IJEBAR), 6(3). https://jurnal.stie-aas.ac.id/index.php/IJEBAR